The three brothers
The three brothers, Laurent, Lionel and Jérôme, work in harmony together, which is naturally beneficial to the company. Each has his own well-defined role : Jérôme takes care of the vineyards and Lionel is in charge of winemaking and tasting decisions, while Laurent deals with administration and finance. All decisions for the company are taken together by the close-knit team. The “Pierre Launay” brand was created by Pierre Launay and his wife in 1973. The first vines were planted in 1967. Everything these men (wine producers, from father to son) do is dictated by one guiding principle : safeguarding quality and the firm’s family vineyard.